Barthes is suggesting that food is a language that communicates. From this perspective we can draw out Althusser’s idea of interpellation. Here is the result of all that theory we are made to be the individuals (selves) that we are through the food that is a part of our existence. Obviously this is more than just from a physiological sense – the more interesting stuff is how food shapes what we have come to call our personality, our identity, and our social position…“When he buys an item of food, consumes it, or serves it, modern man does not manipulate a simple object in a purely transitive fashion; this item of food sums up and transmits a situation; it constitutes and information; it signifies.” –Roland Barthes in FOOD AND CULTURE: A Reader
If food is a language and it is calling us what might it be saying to us. To that end here are some interesting videos:
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