Thursday, March 23, 2006
The Clear Mug Awards
In the middle to late 90’s a trend emerged in glassware which provided hot beverage drinkers the inexplicable joy of seeing their potion of choice three dimensionally. While Humpty’s restaurants insists on using said clear cups to this day in many of its restaurants, the use of these containers has fallen into unfashionable disuse in most of the rest of society. With gentle covert lobbying, coffee enthusiasts pared the production of these translucent mugs away from manufacturer’s factories. It was revealed that individuals who chose to adulterate their coffee with sweeteners, cream, and ‘flavourings’, where taking special delight in seeing their coffee merging with edible oil products. Obviously this reality could not go on.
So now that these cups are no longer a standard part of each kitchen cupboard, they have taken on iconic status. Of course it helps that Gil is quite verifiably aggravated when he is served a drink in this type of chalice. Really the cup is an enigma. As an icon it serves to highlight the triviality of corrupt practices. Ironically it acknowledges how self effacement can truly reveal inner beauty. And so it is that the cup has climbed atop the bronzed statuette we normally refer to as a trophy.
The award really is just as inscrutable as the cup itself. Really it may be awarded to almost anyone for almost any reason. Typically though it will be awarded with an overall sense of irony or sarcasm. To limit the award in this manner may still be far too confining so allow me to identify some of the catagories under which people may be nominated for the award:
Trend of the Year
Best Story about a Transformed Coffee Drinker
Best Picture of a Taxi Cab
Most Ridiculous Invention
These are but a few of the categories. You are welcome to nominate someone for any of these categories and to suggest categories for our selection academy.
So now you know…