Saturday, September 9, 2006

Uhm...


This is how Coca Cola describes it’s latest invention:
"Coca-Cola BlaK is a sophisticated, premium blend of Coca-Cola, natural flavors and coffee essence. The effervescence and rich flavor of Coca-Cola BlaK provide the perfect pick-me-up for people looking for new ways to stay refreshed any time of the day or night. "Coca-Cola BlaK is a uniquely invigorating beverage that is full-bodied in flavor and as refreshing as you expect Coca-Cola to be," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America. "There is no other beverage available today quite like Coca-Cola BlaK. Imagine the refreshing taste of an ice-cold Coca-Cola that finishes with a rich essence of coffee. Only Coca-Cola can deliver that distinct combination of flavors."

Here’s the thing. It would be fabulous for my coffee purist sensibilities if this drink tasted horrible. It does not. The best way I could describe it is to say that someone must have spilt a half bottle of coke into their caramel macchiato one day and thought it was good enough to put on the market. There is not way I can endorse this product although clearly I was not repulsed by the flavour. A few extra troubling things is that the product contains aspartame and aseculfame potassium (a very unfortunate yet altogether appropriate reference to the rear end). $2.09 for just under 500 mls of beverage means someone is getting a hose job.
Try it at your own risk.

1 comment:

Dan King said...

thanks for the warning!

::dan::